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Stop Motion Success: How Street Lamp's Creative Video Engaged Kids and Boosted Fundraising

Updated: Jul 1, 2023


Stop motion set

In one of our past projects, we utilized stop motion to create a fundraising video for a local school. The video aimed to engage the children in the film-making process, creating a buzz within the school's community that contributed to the annual fundraising event's success. The goal was to support the school's various needs through the funds raised.

Stop motion is a unique and creative approach to creating video content. It involves taking a series of photographs and playing them back at high speed to give the illusion of motion. This technique was used by Street Lamp to create an engaging and fun fundraising video for the school. By involving the children in the process, it helped create a sense of ownership, excitement, and anticipation about the final result.

Street Lamp worked closely with the school to create a concept that would showcase the needs of the school while keeping it fun and engaging. The goal was to make the children excited about the project while also informing parents and community members about the fundraising event's goals.

The children were divided into teams, with each group responsible for creating a specific scene for the video. They used various materials, including cloths and paper, to create their scenes, which were then photographed by Street Lamp's team. The photographs were then edited together to create a cohesive video, complete with music and sound effects. The stop motion scenes were then edited together with interviews and b-roll footage.

The final result was a captivating and entertaining video that showcased the different areas where the school needed support, including classroom resources, playground upgrades, and teacher training. The video's playful and creative nature engaged the children, making them excited about supporting their school while also drawing in parents and community members to get involved.

In conclusion, Street Lamp's use of stop motion to create a fundraising video for a local school successfully engaged children in the process and created a buzz within the school's community that contributed to the annual fundraising event's success. The use of stop motion proved to be an effective approach to creating engaging video content and a fun and engaging experience for those involved.





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How we work with you?

We listen to you.

We meet with you for a first meeting to learn more about your organization, your brand positioning and guidelines, your communication goal, and your timeline and budget range.

We strategize.

We come back to you with a creative strategy, a couple of creative treatments and quotes to choose from, a production timeline, and a feedback/approval process.

We produce.

Depending on the size and urgency of your project, we gather the right talent and tools to produce your content. We constantly communicate with you to keep you up to date.

We keep in touch.

Once the project is completed and we delivered to you all your videos, we keep in touch. Just in case you'll need future edits of that footage, or would like to start a new project with us!

Stop Motion

An unyielding passion for the craft drives us, and for over two decades, we've been bringing stories to life with our storytelling, creativity, and cameras.

 

With each project, we strive to capture the essence of our client's vision and deliver a unique final product that connects with audiences empowering the CTA.

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Street Lamp is based in Carmel, CA, and offers its services mainly across the West Coast.

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